McFIT “The Original” Launches International Franchising – One of Europe’s Most Recognized Fitness Brands Enters a New Era
Berlin, January 22nd 2026
Berlin, 22.01.2026 – McFIT, a cornerstone of the European fitness landscape since 1997, is
entering a new chapter in its corporate development: for the first time, the successful gym
concept will be offered as an international franchise. This move paves the way for McFIT’s
global franchise growth in previously untapped markets without company-owned locations.
To date, McFIT has been active exclusively with over 230 company-owned gyms across Europe
(Germany, Austria, and Italy). All studios have been leased, built, and fully operated by the
company. This structure will remain unchanged in existing markets. At the same time, McFIT
is now pursuing an international growth strategy that complements the successful franchise
model of Gold’s Gym, which has been part of the RSG Group since 2020. Gold’s Gym currently
operates 58 company-owned studios worldwide alongside 507 franchise gyms.
“Over the past years, we have proven that we not only understand franchise systems, but can
successfully scale them worldwide,” says Jörg Fockenberg, VP Strategy, Expansion &
Franchise at the RSG Group.
“With the internationalization of McFIT as a franchise concept, we are taking the next logical
step and opening our strongest European brand to new markets around the world.”
To make the McFIT concept globally accessible for franchise partners, the company
developed a comprehensive package of professional franchise tools. These are designed to
adapt flexibly to local conditions, ensure strong brand management and a consistent brand
appearance, and provide partners with all necessary tools for smooth studio setup and daily
operations. This is complemented by clearly defined processes and structures that support
franchise partners from initial contact through well beyond contract signing.
“Our goal is to create a franchise system that offers partners maximum guidance, security,
and efficiency – while fully leveraging McFIT’s unique brand strength,” explains Dr. Jobst
Müller-Trimbusch, Co-CEO of the RSG Group. “We want to empower entrepreneurs worldwide
to continue the success story of McFIT in their own countries.”
The McFIT franchise is exclusively aimed at countries in which the brand is not yet represented
with company-owned gyms. This opens McFIT to a wide range of new markets and target
groups. The primary focus is on recruiting master franchisees.
Further information is available at www.mcfit.com/franchise-en
entering a new chapter in its corporate development: for the first time, the successful gym
concept will be offered as an international franchise. This move paves the way for McFIT’s
global franchise growth in previously untapped markets without company-owned locations.
To date, McFIT has been active exclusively with over 230 company-owned gyms across Europe
(Germany, Austria, and Italy). All studios have been leased, built, and fully operated by the
company. This structure will remain unchanged in existing markets. At the same time, McFIT
is now pursuing an international growth strategy that complements the successful franchise
model of Gold’s Gym, which has been part of the RSG Group since 2020. Gold’s Gym currently
operates 58 company-owned studios worldwide alongside 507 franchise gyms.
“Over the past years, we have proven that we not only understand franchise systems, but can
successfully scale them worldwide,” says Jörg Fockenberg, VP Strategy, Expansion &
Franchise at the RSG Group.
“With the internationalization of McFIT as a franchise concept, we are taking the next logical
step and opening our strongest European brand to new markets around the world.”
To make the McFIT concept globally accessible for franchise partners, the company
developed a comprehensive package of professional franchise tools. These are designed to
adapt flexibly to local conditions, ensure strong brand management and a consistent brand
appearance, and provide partners with all necessary tools for smooth studio setup and daily
operations. This is complemented by clearly defined processes and structures that support
franchise partners from initial contact through well beyond contract signing.
“Our goal is to create a franchise system that offers partners maximum guidance, security,
and efficiency – while fully leveraging McFIT’s unique brand strength,” explains Dr. Jobst
Müller-Trimbusch, Co-CEO of the RSG Group. “We want to empower entrepreneurs worldwide
to continue the success story of McFIT in their own countries.”
The McFIT franchise is exclusively aimed at countries in which the brand is not yet represented
with company-owned gyms. This opens McFIT to a wide range of new markets and target
groups. The primary focus is on recruiting master franchisees.
Further information is available at www.mcfit.com/franchise-en