"Now also in Würzburg" - this marketing move with a banana as mascot is how Rainer Schaller opened his first McFIT gym. This was followed shortly after by the foundation of the company headquarters in Schlüsselfeld, Franconia.
From Bavaria to the Ruhr Valley with the opening of two gyms in Bochum and Oberhausen.
McFIT conquers the German capital and sensationally opens four branches in one day.
After just nine years, the McFIT chain of gyms boasts the most members in Germany with 416,000.
McFIT opens its Creative Office in Berlin. From the marketing strategy using its own TV channel through to new training opportunities - the creative minds in Berlin generate the ideas that make McFIT so attractive. McFIT takes over its most important competitor Fit24.
Win-win situation: McFIT gains Vitali and Wladimir Klitschko as testimonials. McFIT reaches triple digits: it opens its 100th gym in Munich.
McFIT enters Austria and Spain. Three gyms open in Vienna and one in Palma de Mallorca. For a record sum of 1,000,000 euros, McFIT buys a football game against FC Bayern Munich at auction for the benefit of "Ein Herz für Kinder". The game is held on July 25, 2009 in front of 50,000 spectators in the Arena Auf Schalke.
Seven digits and Europe's number 1 fitness chain: McFIT welcomes its 1,000,000th member. Sales reach roughly 200,000,000 euros.
McFIT shines in a new design. The new logo combines strength, dynamism, and innovation. This year, the company's annual sales reach around 290,000,000 euros. Qi2 Sports Nutrition is launched as a provider of high-quality and efficient sports nutrition.
Star designer Michael Michalsky drafts the design with loft look for the HOME OF FITNESS gyms and is the Creative Director at McFIT MODELS, which is launched as Europe's largest sports model agency.
HIGH5, a new fitness concept in the American vintage and college design, with a focus on functional training, is launched with four gym openings in Germany and Austria.
CYBEROBICS®, the new dimension virtual course training, with the best trainers in the USA at breath-taking original locations, is launched in Berlin. JOHN REED, the world's first Fitness Music Clubs, which combine a unique mix of music, design, and fitness, are opened. 1Up, the company for the expansion to the North American market, is founded. New milestone achieved: McFIT welcomes its 1,500,000th member.
Foundation of the TIGERPOOL management agency, which supports selected designers and artists from the areas of fashion, lifestyle, and art. The JOHN REED Family continues to grow: the first JOHN REED Women's Club opens in Berlin and impresses with a huge selection of courses in a Scandinavian feel-good design.
THE REED, the new JOHN REED Family club house opens its doors on Alexanderplatz in Berlin. JOHN'S BOOTCAMP, Berlin's most effective workout is launched, which can burn up to 1,000 kcal per sports unit in 60 minutes. Vito Scavo takes over the core operating business from Rainer Schaller and becomes an equal partner of McFIT in Italy.
McFIT GLOBAL GROUP becomes RSG Group. With its strong brands and innovative concepts the RSG Group ensures to be an essential part of the active daily lives of their customers. Its ideas and their realization constantly set new benchmarks. This has made it the global innovation leader in fitness and lifestyle.
At the Berlinale 2019 we’ll be presenting our new brand Steven Baker, which offers cake creations with a focus on “guilt-free pleasure”. With JOHN & JANE’s, we are introducing Germany to an international sport and lifestyle trend: boutique fitness. With SOULBASE (yoga, Pilates and barre) and POWERBASE (bootcamp, boxing), the premium line combines two different workout and studio concepts in one brand.
Just in time for the Berlin Fashion Week, RSG Group gains a second model agency: PEARL MODEL MANAGEMENT is successfully established in the international fashion segment for years and covers all areas of the business from commercial to haute couture. The agency stands for variety, quality instead of quantity and the promotion of characters. Thus, it enables its models an individual development and its clients an extraordinary choice.
Tamer Trasoglu is the Master of Enthusiasm! As a new brand, the licensed fitness coach is an example of the RSG Group's innovative strength. Sport is his lifestyle, entertainment his passion. He brings both together in his workouts. With his gift for inspiring, Tamer creates a whole new level of motivation and willingness to perform.
RSG Group is set to acquire the most well-known and iconic gym chain in the world, Gold's Gym. This makes the company, which has been mainly active in Europe up to now, the world's number 1 in the fitness sector and is represented on six continents. With the acquisition of Gold's Gym and its three million members, RSG Group secures the global brand rights and enters into the franchise business.
THE MIRAI, the digital research and development center for fitness and health, launches. For the first time, the platform unites athletes, scientists and the fitness industry in a unique ecosystem. Using data analysis supported by artificial intelligence, THE MIRAI drives the further development of technologies that improve people's health and quality of life.
Ten months after the Gold's Gym acquisition, RSG Group opens its first flagship in Berlin, bringing a new mecca for fitness and bodybuilding to Europe. It is the world's greenest gym and represents the contemporary redefinition of the iconic brand. The 56,000 sq ft campus serves both as a lighthouse project with a global appeal and as a proof of concept and inspiration for franchise partners.