Skip to content
HEIMAT by Waris Dirie is a boutique fitness club for women who are looking for a place that balances body and mind. As the face of the studio, Waris Dirie represents the brand essence “PROUD FEMALE FITNESS”. In the training concept, personalized fitness classes meet a state-of-the-art gym. The studio is open to selected members.

Fitness training as an experience

HEIMAT by Waris Dirie redefines the fitness lifestyle. A wide range of training options such as pilates, yoga or barre make training an experience. The individually designed rooms combine most modern equipment, intelligent lighting and immersive surround sound. The classes and personal training sessions at the studio are led by the best trainers of the city.

Art in a building full of history

The studio is located in the 16th arrondissement of Paris, in the former Musée Dapper, which was dedicated to African art. The heritage of this historic building continues with the integration of works by contemporary women artists from Africa. The artworks were curated by ARTNESS, a renowned network of international women artists, as well as Waris Dirie. The entire proceeds from the sale of these artworks will be donated to the “Waris Dirie Desert Flower Foundation”. The artworks of the following female artists are on display in the studio: Djeneba Aduayom, Safaa Erruas, Inès di Folco, Beya Gille Gacha, Georgina Maxim, Maya Mihindou, Chloé Quenum, Ghizlane Sahli, Maty Biayenda and Charlotte Yonga. Waris Dirie is also exhibiting some of her personal works which represent peace and paradise.

Wellness to relax after training

The wellness area of HEIMAT by Waris Dirie is an elegant and comfortable place to unwind. It includes, among other things, a dry sauna and a relaxation room with whirlpool and atmospheric lighting. There is also a passage to the bar on the first floor, as well as showers and changing rooms.

Healthy Snacks & Drinks

The bar of HEIMAT by Waris Dirie focuses on a variety of flavors and the originality of the ingredients. The juices and smoothies, full of vitamins and minerals, are excellent sources of energy before the workout, while light meals contribute to a healthy nutrition and good recovery after the workout.

About Waris Dirie

As an internationally known human rights activist, supermodel and best-selling author of “Desert Flower”, she personifies female empowerment at all levels. Inspired by Africa and nature, she is constantly on a mission to make a difference and contribute to making the world a a better place. With HEIMAT by Waris Dirie, she has co-created a space for this – in Paris, in the place where she herself has lived and with which she feels very connected.

Press Releases

Gold's Gym Apparel brings Venice Beach vibes to FIBO

RSG Group with cult brand stand at the Cologne sports fair for the first time

Read More

RSG Group and Gympass forge exclusive partnership to strengthen corporate wellbeing in Europe

Read More

RSG GROUP WITHDRAWS FROM THE SPANISH MARKET AND WILL SELL ITS 47 STUDIOS TO BASIC-FIT

Completion and legal validity of the sale expected in Q1 2024

Read More

PARAMOUNT+ AND RSG GROUP ANNOUNCE STRATEGIC PARTNERSHIP IN GERMANY AND AUSTRIA

Under the Innovative Deal, RSG Group’s brands McFIT, JOHN REED, Gold’s Gym and High5 Will Offer Paramount+ Subscriptions As Added Value for Their Members.

Read More

JOHN REED Fitness Club Berlin Bötzow – Urban Training in a Historic Brewery from 1884

RSG Group opens new flagship club in the heart of Berlin.

Read More

RSG Group opens HEIMAT by Waris Dirie

RSG Group launches HEIMAT by Waris Dirie, a fitness concept, exclusively for women – right in the heart of Paris.

Read More

New Management at RSG Group GmbH

RSG Group remains under family ownership following the tragic death of Rainer Schaller. Hagen Wingertszahn and Dr. Jobst Müller-Trimbusch will take over leadership of the world's No. 1 fitness company, effective immediately.

Read More

Death of our founder Rainer Schaller

Today, it is with great dismay that we share the news that Rainer Schaller and his son have been identified as the deceased from the plane crash off the coast of Costa Rica. His life partner, her daughter, our colleague and the pilot, who were also on board, are still among the missing.

Read More

RSG Group Spain acquires Holmes Place Spain

RSG Group Spain, a leading company in the fitness sector and owner of 40 McFIT studios and the brand SERGIO RAMOS by JOHN REED, has acquired Holmes Place Spain, one of the top brands in the premium fitness segment.

Read More

RSG Group Launches ‘HEIMAT’, the World’s First Concept Fitness Club

RSG Group, the global leader in fitness, is proud to announce the opening of HEIMAT, a groundbreaking first-of-its-kind fitness and wellness concept club for those to work, play and simply ‘be’.

Read More

Medicover acquires McFIT Polska and expands its fitness network to over 100 clubs

Medicover has finalised an acquisition of 14 state-of-the-art fitness clubs operated in Poland by McFIT, a leading European fitness network owned by RSG Group.

Read More

#WeAreAllUkrainians Charity Campaign in Support of Ukraine and the Klitschko’s Fight for Freedom by Rainer Schaller & Marcell Pustul

Since the start of the Russian invasion of Ukraine, former heavyweight boxing champions Wladimir Klitschko and Vitali Klitschko, the Mayor of Kyiv, have been rallying global support for peace, freedom, and humanitarian aid.

Read More

JOHN REED opens its first Fitness Music Club in France

Berlin’s famous and finest fitness export JOHN REED is opening its first French club in the So Ouest shopping centre in Levallois-Perret, just on the outskirts of Paris.

Read More

Football Superstar Sergio Ramos and Fitness Entrepreneur Rainer Schaller join forces to launch the next evolution in fitness – SERGIO RAMOS by JOHN REED previews to global fanfare in Madrid

The secret is out and the wait is over! The official debut of the innovative fitness collaboration SERGIO RAMOS by JOHN REED took place tonight in Madrid in front of media from around the globe.

Read More

The wait is over: Doors are open at JOHN REED

Berlin’s famous and finest fitness export JOHN REED has finally landed in London and will open its doors on Monday 20th September. Welcoming everyone for a free trial from 2pm-10pm at London’s first ever Fitness Music Club.

Read More

First Gold’s Gym in Italy opens its doors in Milan

The wait is finally over in Italy: today the first Italian fitness studio by Gold’s Gym officially opened its doors in Milan.

Read More

The new Gold’s Gym in Berlin

Gold’s Gym, the world’s most well-known fitness chain, is debuting its new studio concept.

Read More

JOHN REED fitness club expands presence to North America with its first location in Downtown Los Angeles

RSG Group, the world’s leader in fitness and lifestyle, is bringing JOHN REED Fitness to North America with its first location in Downtown Los Angeles on the corner of 12th and South Hill Street.

Read More

Open Letter: Don’t forget fitness!

Read More

Following the USA and Italy, RSG Group opens first outdoor gyms in Germany

At selected locations, McFIT is therefore making it possible for its members to enjoy individual training in the open air.

Read More

RSG Group acquires 35% stake in gym80

A move that further cements the company’s position as the world’s leading fitness brand.

Read More

RSG Group Set to Acquire Gold’s Gym

RSG Group GmbH, Europe’s innovation leader in the fitness and lifestyle sectors, was selected as the winning bidder in a court- approved auction process held on July 13, 2020, and is set to acquire the most well-known and iconic gym chain in the world, Gold’s Gym.

Read More

RSG Group focuses on the future

New ways of dealing with the corona pandemic

Read More

A New Addition to the RSG Group with Modeling Agency PEARL Management

The RSG Group has gained an exciting new addition from the world of fashion: modeling agency PEARL Management.

Read More

McFIT GLOBAL GROUP GmbH becomes RSG Group GmbH

Global innovation leader in the fitness and lifestyle segments

Read More