Moving the world of fitness
THE MIRAI is the virtual Research and Development Center for Fitness and Health. For the first time, we are uniting athletes, the fitness industry, science, various experts as well as companies from other industries within one, unique ecosystem. Our goal is to provide access to exercise and to support people in having fun while leading a fit and healthy life. For this reason, we have created a digital infrastructure that enables us to generate fitness-, health- and movement data and to store it decentrally in a secure data hub. This data is to be analyzed and processed by artificial intelligence. The knowledge gained is of incalculable value for business and science. There is gigantic potential for digitalization and innovation on offer. By integrating a wide variety of partners, we tackle the major challenges of our time together. We will control and drive new developments that make the world a healthier and better place.